As I watch the presidential debate play out each evening, in my living room, during this political season, I find the proposed "changes" in our health care system to be very interesting.
Increasingly, health care is becoming a retail business not unlike so many other industries, in which I've had the pleasure to work over the past three decades. With a lot of assistance from the Internet, the future of health care in the United States will become more and more consumer driven. Success for health care providers will depend upon their reputation for treatment of specific medical conditions more so than the reputation of the institution. This will require an entire new market strategy. Markets across the country will need to make available information that is transparent and objective regarding pricing, quality of treatment and service.
The presidential candidates are correct, there will be many "changes" in the future of health care, in our country. To a large degree, these changes will be based on consumer dictates and the free market system.
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